Mammoth Education

Brand Thinking for
Education Marketing

When an education brand tells a story with purpose, clarity and emotion - it connects. And it endures. That's where brand thinking comes in: aligning focus, building emotional connection and driving true differentiation.

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Transforming university brands with proven expertise

We're the UK's leading brand consultants for education, trusted to deliver large-scale transformation programmes that redefine institutional identity and reputation. Our expertise enables us to tackle every marketing challenge across the university landscape — from student recruitment and alumni engagement to EVP, research reputation, digital experience, and international partnerships.

  • BRAND TRANSFORMATION

    BRAND TRANSFORMATION

    We make brand transformation a powerful, inclusive journey - uncovering authentic purpose, aligning strategy and culture, and bringing it to life through your visual expression across every touchpoint of your university

  • REPUTATION CAMPAIGNS

    REPUTATION CAMPAIGNS

    We build reputation campaigns that elevate your global standing. Identifying the research stories that matter and creating high impact campaigns that influence rankings, engage academic and business audiences, and showcase your university’s real-world impact.

  • DIGITAL EXPERIENCE

    DIGITAL EXPERIENCE

    We design and deliver digital brand experiences that elevate accessibility, engagement, and personalisation - aligning strategy, UX, and technology to drive student success, global reach, and long-term institutional impact.

  • STUDENT RECRUITMENT

    STUDENT RECRUITMENT

    We create student recruitment campaigns that build real connections with Gen Z — grounded in audience insight, shaped by authentic strategy, and delivered through digital-first creative that earns trust, sparks interest, and drives action across global student audiences.

  • EMPLOYEE VALUE

    EMPLOYEE VALUE

    We create Employee Value Strategies that help universities connect more deeply with their people — clarifying purpose, championing shared values, and building belonging across campus. From academics to professional services, we shape culture through messaging that motivates, aligns, and inspires long-term engagement.

  • ALUMNI MARKETING

    ALUMNI MARKETING

    We develop Alumni Marketing Strategies that turn connection into community. By aligning graduates with shared purpose and pride, we help universities build active, relevant alumni networks — unlocking long-term value through communication, advocacy, and opportunities for ongoing influence and engagement.

  • FANDOM

    FANDOM

    We design Fandom Strategies that transform student identity into brand energy. Through curated merchandise, exclusive drops, and social experiences, we help universities build lasting emotional connection — creating pride, visibility, and loyalty that endures far beyond graduation.

  • Brand Intelligence

    Brand Intelligence

    We use data, sentiment tracking and conversational AI to connect insight across marketing, recruitment and reputation. Our EngineE platform gives higher education marketers the intelligence to shape brand strategy, understand audiences, measure impact, and respond to the fast-moving student zeitgeist.

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How we’re shaping the future of Education Branding

University of Birmingham

University of Birmingham

Defining and activating ambition for a world-leading university.

University of Exeter

University of Exeter

Building a brand to reflect a strategic objective of creating a greener, healthier and fairer future.

Queen's University Belfast

Queen's University Belfast

Elevating a Russell Group brand to drive global reputation and student recruitment.

University of Galway

University of Galway

Driving brand distinctiveness for a culturally-rich Irish university.

University of Kent

University of Kent

A brand platform that’s alive with ambition.

Mammoth Education Live

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    University of Sydney

    New Project

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    University of Exeter

    Enhancing user experience to elevate research reputation.

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    University of Bath

    New Partnership

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    University College Dublin

    New Appointment

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    UEA

    Bringing the university experience to life for inquisitive 9–10-year-olds.

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    Queen’s University Belfast

    Showcasing groundbreaking academic research to enhance global reputation.

Education Insights