Gen-Z as Powerful Advocates

The environment. Social value. Justice. Equality. All are equally connected for Gen Z in terms of the value they place on them and the influence they have on their brand choices.

Social Conscience

Gen Z prioritises authenticity and transparency from brands and seeks alignment with their values, influencing their preferences and expectations from universities. They are socially conscious and active in advocating for issues such as climate change, social justice and equality.

The most diverse generation to date, ethnically and culturally, they value inclusion and are more accepting of different identities and lifestyles. Amidst ongoing debates about access and equality in higher education, universities must adopt comprehensive approaches to support the success of a more diverse student body while maintaining academic excellence.

Student Wellbeing

Mental health is a significant concern for Gen Z with more students experiencing increased stress and anxiety. They are more likely to discuss and seek help for mental health issues compared to previous generations, creating pressure on institutions to ensure adequate mental health and wellbeing support for students.

More Power to your Brand

Universities are uniquely placed to respond to the fundamental concerns of Gen Z. With a shared mission to do good, universities are tackling the major global challenges of our time, capitalising on their collective expertise and global connections to find solutions.

Against the backdrop of an increasingly volatile and uncertain external environment, a strong brand will help you compete for the best academics and students, and secure the sustained advocacy of current students, staff and alumni, fundamental to sustained success.