Cultivating Prosperity

Some universities will continue to grow, but a great many will stand still. In a hugely competitive higher education market, your brand will be a crucial asset to fuel competitive advantage.

Across the world, universities are adapting, globalising their outlook, becoming more agile and thinking and acting more like large commercial organisations. A university’s brand has become a crucial asset, pushing universities into uncharted territory as they navigate how to compete on the global stage.

Brand as a strategic asset.

Outside the education sector, Branding has always been a competitive strategy, delivering growth through market differentiation and stakeholder loyalty. It’s high time Universities recognised this and applied the same brand thinking. Through defining a distinctive market position, authentic personality and compelling brand story, universities can build global reputation and awareness, driving income generation through student recruitment, research funding and philanthropy.

However, creating a strong brand position that can resonate with multiple external audiences, connect and pull together all internal parts of the university, and differentiate within a highly homogenous marketplace is no easy task.

We believe your brand is simply about perception. It’s what people think about you. If you say or do nothing, then people simply fill that vacuum themselves with their own bias – and you lose control over the narrative. And who wants that?

We take the opposing view. We can shape that perception by the confidence and clarity of what we say, the strength of conviction with which we put it out into the world and how we create our own unique voice and styling that sets us apart from others.