Building a brand to reflect a strategic objective of creating a greener, healthier and fairer future.
University of Exeter’s identity and brand communications were dated and did not reflect the level of ambition they had for the future. With a new Vice Chancellor onboard, they were acutely aware that they had slipped down global rankings and wanted to reinvigorate their brand to garner a reputation that was equal to their output and reaffirm their commitment to their region as a civic university.
As one of the world’s leading climate change research universities, they needed their brand to build a renewed platform that would create visibility and engagement to enter new markets, forge new partnerships, expand international reach and attract world class academics and students.
Our starting point was a contemporary re-think of the university crest as the foundation of their identity. This has enabled a confident and visual presence that works for a digital world.
We developed a strategic brand framework centred around a newly defined purpose: ‘We exist to create a greener, healthier and fairer world’.
Brand themes were established and aligned to stakeholder insights to develop a confident tone of voice which is now consistent across all university outputs.
We have partnered with University of Exeter for more than 5 years now, working with them on all key flagship initiatives to position Exeter as a large scale global institution making a difference in the world from a societal, environmental and economic point of view.
Mammoth developed a bespoke typeface for Exeter, drawn from the same letterforms as the new wordmark. It’s used selectively for key brand expressions — including commercial entities like the Business School and distinct campus identities.
To support Exeter’s global reach and campus-wide consistency, we built an online brand hub that helps teams apply the brand with confidence and clarity, wherever they are.
