Elevating a Russell Group brand to drive global reputation and student recruitment.
Our relationship with Queen’s University dates back over 10 years. Working alongside their marketing team, we have transformed their brand and communications to reflect thestrength and confidence of their output as a modern, forward thinking university.
In line with that, they wanted us to take into consideration the heritage and history that existed within Queen’s as something that would strongly differentiate them against competitors in an international marketplace.
Our remit with Queen’s is like many others in the sector, a long term partnership that covers every level of marketing activity. From a large scale brand identity and positioning project to student recruitment or research reputation campaigns.
We have built a creative communication platform and design system that enables recognition, flexibility and fresh and dynamic executions every time.
We helped them move to a central voice to bring confidence and strength to their brand in the international landscape.
And we have added consistency and strength both internally and externally in how the university engages with specific audiences across every marketing remit.
