Mammoth Education
Brand Thinking for
Education Marketing
When an education brand tells a story with purpose, clarity and emotion - it connects. And it endures. That's where brand thinking comes in: aligning focus, building emotional connection and driving true differentiation.
Transforming university brands with proven expertise
We're the UK's leading brand consultants for education, trusted to deliver large-scale transformation programmes that redefine institutional identity and reputation. Our expertise enables us to tackle every marketing challenge across the university landscape — from student recruitment and alumni engagement to EVP, research reputation, digital experience, and international partnerships.
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BRAND TRANSFORMATION
We make brand transformation a powerful, inclusive journey - uncovering authentic purpose, aligning strategy and culture, and bringing it to life through your visual expression across every touchpoint of your university
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REPUTATION CAMPAIGNS
We build reputation campaigns that elevate your global standing. Identifying the research stories that matter and creating high impact campaigns that influence rankings, engage academic and business audiences, and showcase your university’s real-world impact.
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DIGITAL EXPERIENCE
We design and deliver digital brand experiences that elevate accessibility, engagement, and personalisation - aligning strategy, UX, and technology to drive student success, global reach, and long-term institutional impact.
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STUDENT RECRUITMENT
We create student recruitment campaigns that build real connections with Gen Z — grounded in audience insight, shaped by authentic strategy, and delivered through digital-first creative that earns trust, sparks interest, and drives action across global student audiences.
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EMPLOYEE VALUE
We create Employee Value Strategies that help universities connect more deeply with their people — clarifying purpose, championing shared values, and building belonging across campus. From academics to professional services, we shape culture through messaging that motivates, aligns, and inspires long-term engagement.
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ALUMNI MARKETING
We develop Alumni Marketing Strategies that turn connection into community. By aligning graduates with shared purpose and pride, we help universities build active, relevant alumni networks — unlocking long-term value through communication, advocacy, and opportunities for ongoing influence and engagement.
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FANDOM
We design Fandom Strategies that transform student identity into brand energy. Through curated merchandise, exclusive drops, and social experiences, we help universities build lasting emotional connection — creating pride, visibility, and loyalty that endures far beyond graduation.
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Brand Intelligence
We use data, sentiment tracking and conversational AI to connect insight across marketing, recruitment and reputation. Our EngineE platform gives higher education marketers the intelligence to shape brand strategy, understand audiences, measure impact, and respond to the fast-moving student zeitgeist.
How we’re shaping the future of Education Branding
University of Warwick
Unconventionalism for Russell Group’s youngest member.
University of Birmingham
Defining and activating ambition for a world-leading university.
University of Exeter
Building a brand to reflect a strategic objective of creating a greener, healthier and fairer future.
Queen's University Belfast
Elevating a Russell Group brand to drive global reputation and student recruitment.
University of Galway
Driving brand distinctiveness for a culturally-rich Irish university.
The UK higher education sector is going through an undeniable period of change as it faces significant challenges that threaten its stability and future growth
Read our education insight & opinion
Challenges
on
every
level
Education Insight & Opinion
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MORE THAN PUBLISHING
How smart content platforms power brand impact.
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Where’s the pride?
Why UK Universities need a sporting wake-up call.
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Reclaiming the Digital Campus
Why Marketing must lead university digital strategy.
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Cultivating Prosperity
Identifying opportunities for growth.
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Gen-Z as Powerful Advocates
The environment. Social value. Justice. Equality.
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The Values Generation
Today’s students want their university to mean more.
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Change is a Constant. So are the Challenges.
UK higher education is at a tipping point, facing challenges that threaten its future.
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The People Problem?
EVP can reinvigorate university people strategies.
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From Logo to Loyalty
What universities can learn from fandom culture.
Start the conversation today.
Lou Brown
Director of Mammoth Education