Navigating complex market access.
Over the last decade, MMIT has established itself as the trusted go-to-market partner in the US pharmaceutical and healthcare industries. As a leading provider of data, analytics and insights, MMIT is shaping a future where groundbreaking therapies reach the people who need them most.
However, in an ever-changing market landscape – from policy shifts to technological advancements – the barriers to patient access have become increasingly complex. Our goal for MMIT was to build a brand with purpose – one that cuts through a crowded sector, tells a compelling story and importantly, instills hope across the healthcare journey. From pipeline to patient, it signals a promise: that the right partner is here to navigate the path to market access.
Illuminating the path to patient access.
In a sector where sameness prevails, MMIT’s new brand proposition, palette and design system mark a shift. Every touchpoint is a signpost guiding audiences to a future built by innovative strategies and underpinned by a fundamentally human sense of compassion and care. Our evolved colour palette shines a light of vibrant Topaz into a monochrome network of complex paths and intricate barriers to progress.
This visual approach brings the brand’s core pillars of connection, craft and cooperation to life with clarity and intent. Through a dynamic blend of 2D and 3D illustration styles, it captures the journey of data meeting insight, showing how expertise and evidence come together to reshape pharmaceutical access.
Stimulating system-wide innovation.
At its core, this has been a project of unification. Taking inspiration from MMIT’s own commitment to unifying payer, provider and patient data, we have reinvigorated the brand by streamlining every element.
The Mundial typeface reflects MMIT as a team of people with purpose, clarity and precision. Drawing from multiple design traditions, it has been a consistent reference point throughout the brand’s development, helping us shape an identity that feels both human and focused.
Working with the MMIT team revealed a powerful alignment between brand and culture – a shared focus on clarity, purpose and momentum. The idea of streamlining and unity emerged as a core insight into their distinct position in the market. Through the rebrand, MMIT now stands as a confident navigator, guiding partners toward meaningful outcomes and better patient access.
"We partnered with Mammoth to create a fresh, engaging visual and verbal brand identity that truly reflects who we are at MMIT. The outcome has been universally embraced across our organisation and is driving the evolution of our business. Working with Mammoth is seamless; they challenge thinking in all the right ways and act as a true extension of our team. We’re grateful for their creativity, insight and collaborative spirit."
Liana Pasqual - Vice President
MMIT / Norstella
Paving the way for continued success.
Following our launch video, which brought the 3D network device approach to life, MMIT’s new brand has made its first mark in the sector.
So, as MMIT continues to push boundaries and deliver cutting-edge solutions, we remain committed to doing the same as their creative transformation partner.
