Building a brand to reflect a strategic objective of creating a greener, healthier and fairer future.
University of Exeter’s identity and brand communications were dated and did not reflect the level of ambition they had for the future. With a new Vice Chancellor onboard, they were acutely aware that they had slipped down global rankings and wanted to reinvigorate their brand to garner a reputation that was equal to their output and reaffirm their commitment to their region as a civic university.
As one of the world’s leading climate change research universities, they needed their brand to build a renewed platform that would create visibility and engagement to enter new markets, forge new partnerships, expand international reach and attract world class academics and students.
Our starting point was a contemporary re-think of the university crest as the foundation of their identity. This has enabled a confident and visual presence that works for a digital world.
We developed a strategic brand framework centred around a newly defined purpose: ‘We exist to create a greener, healthier and fairer world’.
Brand themes were established and aligned to stakeholder insights to develop a confident tone of voice which is now consistent across all university outputs.
We have partnered with University of Exeter for more than 5 years now, working with them on all key flagship initiatives to position Exeter as a large scale global institution making a difference in the world from a societal, environmental and economic point of view.
Mammoth developed a bespoke typeface for Exeter, drawn from the same letterforms as the new wordmark. It’s used selectively for key brand expressions — including commercial entities like the Business School and distinct campus identities.
To support Exeter’s global reach and campus-wide consistency, we built an online brand hub that helps teams apply the brand with confidence and clarity, wherever they are.
Where could your institution's ambition take it? Start the conversation today.
Paul Martin
Founding Partner
