Empowering a world of learners
Synergy Learning empowers individuals to realise their potential through accessible learning. With 18 years of experience, Synergy is an award-winning global learning management provider for various sectors, including Healthcare, Transport, Technology, and Finance. They partner with organisations like the NHS, Amazon, Samsung, and Western Union, delivering transformative learning experiences to over 2,000,000 learners in 42+ countries.
Aiming to be a world leader in results-driven learning technologies, Synergy recognised the need to align their brand story with their global ambitions while retaining core values. Their goal was to differentiate in a saturated market, standing out as the preferred partner for innovative learning solutions.
Through comprehensive engagement, we identified key insights to enhance Synergy’s brand, emphasising human connection and growth. We redefined their purpose, vision, and mission, crafting an authentic ‘progressive personality’ and ’empowered attitude.’ We developed a strong brand position: ‘Powering People to Power Progress,’ with a distinctive design system centered on ‘open access.’
Mammoth was commissioned to build a bespoke typeface, completing Synergy’s visual transformation – connecting the graphic language together as one cohesive system. Our design system authentically expresses their voice, attracting new clients while maintaining connections with existing ones. Following the rebrand, Mammoth remains a strategic partner, supporting campaigns and communications with ongoing creative solutions.
“Our brand project with Mammoth felt like a collaborative partnership. From the start, they understood that our culture and values were so intrinsic to our company but weren't afraid to challenge our perceptions. The extent of research they carried out - both primary and secondary - helped solidify the direction we needed to take, informed by internal and external perspectives. At the end, we had a cohesive and culturally aligned brand that represented 1Team, with a structure and design system that has future-proofed us for years to come."
Matthew O'Connor Marketing & Communications Manager
Synergy Learning
