Our partnership with ICON started in 2006 when ICON was a $600 million business with 1000 staff. The message from their CEO was clear – they needed a brand that worked as hard as they did. From the outset we’ve worked on positioning ICON as a ‘challenger brand’ in expertise, insight and accelerated solutions for saving peoples’ lives.
The clinical trials market is a sea of uniformity with cloned brands all looking, acting and saying the same things, making differentiation all the more important.
Our brand strategy focused on establishing ICON as a trusted partner by leveraging applied innovation and consistently delivering successful outcomes.
ICON are now the world’s number one Client Research Organisation employing 41,000 staff and with an annual turnover of over $8 billion.
As their long-term principal partners, we not only continue to provide them with a vibrant and flexible brand platform, but also a sense of trust, knowing their reputation will never fall short of their worth.
