We developed a brand proposition and visual identity for the University of Kent rooted in a very simple concept that reflects the ethos of the institution and resonates with their student audience; we stand for ambition.
We created a striking visual identity with a vibrant colour palette and unique brand device combined with unapologetic stripped back messaging and a distinct image strategy to give the brand coherence and confidence in a crowded market.
The University of Kent is single-minded in its purpose and messaging – calibrated to speak directly to their core domestic undergraduate audience, many of whom are first generation university students, who see higher education as a launchpad for their future career.
As the University’s strategic brand partner, our work has extended across brand positioning projects for the Business School and Kent International.
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Lou Brown
Director of Mammoth Education
