Uniting tech, talent and nature
With over 40 years of industry innovation and through the successful completion of over 23GW of renewable energy projects globally, RES has grown to be the world’s largest independent renewable energy company. They have over 5,000 people actively delivering their ambition to create a future where everyone has access to affordable zero
carbon energy.
The world requires change, now. RES’s agility and expertise puts them at the forefront of innovation, value creation and sustainable growth for their customers, helping to transform the way energy is generated, stored and supplied. ‘A power for good.’
RES faced the challenge of embedding a comprehensive brand proposition through their positioning of ‘Power for Good’ and the creation of a vibrant and robust design system that would allow them to scale their brand effortlessly for future growth.
Evolution became clear for RES as we recognised the brand equity tied to their existing logo and colour-ways. Our approach aimed not to alienate existing audiences but also extend a warm welcome to new audiences. We grounded our thinking in RES’s ability to guide their customers and partners through a transformative journey.
Every journey requires a well-defined path, and for RES, we crafted a variable pathway design system that spans the entire brand landscape. This allows us to create infinity flexible pathways and executions that can be fresh and different every time, but always look distinctly RES. It takes the viewer on a visual journey, using the pathways to link imagery, narratives and transitions between content and animation seamlessly, helping RES to build their brand in tandem with their growth and global ambition.
