MORE THAN PUBLISHING

Today’s digitally mature audiences don’t just visit websites – they experience brands, even if they are extremely task focussed. Every digital touchpoint is an opportunity to inspire, build trust, and deliver clarity. And at the centre of it all is content.

But for too long, content management has been treated as an admin function, focused on distribution, not transformation and human connection. That mindset is changing. At Mammoth, we see content platforms not just as publishing tools, but as strategic engines for brand experience and business growth.

The Power of the Right Platform

The most successful digital brands treat content systems as living infrastructure; tools that serve editors, marketers, developers, and ultimately the audience. That’s where platforms like Brightspot come into play. Brightspot was selected as the enterprise content platform to support websites for a large private university in the U.S. south west, and currently powers over 900+ school sites from a single CMS instance. In this case study, Brightspot helped the university modernize over 250 departmental websites under a single, flexible platform. The result? Empowered users, unified branding, and a far more intuitive digital experience for all stakeholders.

“We were able to take a fragmented ecosystem and turn it into something cohesive, while still allowing individual departments to tell their stories,” – Director of Content Strategy.

This is where Brightspot excels, combining powerful publishing capabilities with brand consistency, editorial control, and scalability. It’s not just about managing content, it’s about managing the brand experience at scale.

From Tools to Transformation

A CMS is only as valuable as the strategy behind it. With the right people, processes, and partners in place, content platforms become tools for:

·  Brand storytelling that’s clear, consistent, and compelling

·  Operational efficiency that empowers cross-functional teams

·  Audience engagement that reflects a seamless, intuitive digital experience

At Mammoth, we work alongside our clients to integrate platforms like Brightspot not as standalone tech, but as part of a wider brand experience strategy. The goal: to make every click, scroll, interaction, video watched and article read, a coherent expression of your brand. This works by taking you on a collaborative journey that includes content strategy training and support, system training and developing and optimising publishing teams with our clients; often acting as an augmented resource for them.

Our Partnership with Brightspot

To deliver this effectively we are proud to be working in partnership with Brightspot for the past 6 months, bringing together platform excellence and strategic design-thinking across the education and sustainable energy sectors.

Together, we help organisations:

·  Define and evolve their digital brand identity

·  Build systems that support scale, governance, and editorial agility

·  Deliver memorable, human-centred digital experiences that make an impact

·  Develop teams that have the structure, confidence and capabilities to maximise the power of the system they are utilising

From launching complex multi-site ecosystems to streamlining workflows and empowering in-house teams, our combined expertise ensures that technology always serves the bigger picture… connecting meaningfully with your key audiences.