THE UNDERDOG EFFECT
IN PARTNERSHIP WITH
Our approach has always been to become deeply embedded in our clients’
business, looking not just at their communications, but at their entire organisation.
Over the years, we’ve repeatedly seen the positive effects of this approach —
building brands with confidence, transforming fragmented organisations into
unified teams, creating cultures that resist complacency.
We’ve partnered with the University of Exeter Business School to transform our
approach into a business model for Growth Momentum.
business, looking not just at their communications, but at their entire organisation.
Over the years, we’ve repeatedly seen the positive effects of this approach —
building brands with confidence, transforming fragmented organisations into
unified teams, creating cultures that resist complacency.
We’ve partnered with the University of Exeter Business School to transform our
approach into a business model for Growth Momentum.
“Underdogs win because of newly found psychological resources,
particularly psychological momentum, not because of a sudden
increase in fixed ability.”
THE UNIVERSITY OF MARYLAND
The Underdog Effect model demonstrates
how every brand can take what they
already posses to create Psychological
Momentum and win.
how every brand can take what they
already posses to create Psychological
Momentum and win.
Great promise
Through our research and discovery
stage we discover your powerful Brand
Catalyst. A platform for change which
we will generate momentum behind.
stage we discover your powerful Brand
Catalyst. A platform for change which
we will generate momentum behind.
Brand Catalyst
We help businesses define the Culture they want to hold themselves to
as embedded partners, we ensure you realise the commercial value of your values.
We create Cohesion, building unified organisational structures and agile capabilities,
accelerating value on every investment and initiative. We imagine and execute
high-impact ideas and Communications the market never saw coming.
as embedded partners, we ensure you realise the commercial value of your values.
We create Cohesion, building unified organisational structures and agile capabilities,
accelerating value on every investment and initiative. We imagine and execute
high-impact ideas and Communications the market never saw coming.
Culture
Cohesion
Communications
With the 4C's established we build a detailed
action plan outlining how to push for rapid progress.
A mix of quick fixes and long-term initiatives that
together will build Psychological Momentum inside
your business.
Psychological
action plan outlining how to push for rapid progress.
A mix of quick fixes and long-term initiatives that
together will build Psychological Momentum inside
your business.
Psychological
Momentum
The Mammoth team will be with you
every step of the way as your brand
journeys from Great Promise to an
expectation of Relentless Victories.
every step of the way as your brand
journeys from Great Promise to an
expectation of Relentless Victories.
Relentless Victories
"The Underdog Effect and the influence of psychological momentum is
invaluable in developing effective interventions, helping businesses enhance
performance & generate growth.
It also offers a powerful reminder success is not just reliant on talent,
resources or money, but also mindset, attitude, and determination."
invaluable in developing effective interventions, helping businesses enhance
performance & generate growth.
It also offers a powerful reminder success is not just reliant on talent,
resources or money, but also mindset, attitude, and determination."
PROFESSOR DAVID B. DOSE,
PH.D. ASSOCIATE PROFESSOR IN MARKETING
UNIVERSITY OF EXETER BUSINESS SCHOOL
Contact
If your brand needs to build momentum, we’re ready to talk.
Great ideas start with hello.
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