EVERY PULSATING MOMENT. LIVE.
Premier Sports is the holder of exclusive live UK and Republic of Ireland TV rights to elite rugby competitions, the United Rugby Championship and France’s Top 14, as well as La Liga, Eredivisie, Scottish League Cup, Copa América, NHL, the majority of GAA games and NASCAR.

Equating to 1,000 live events broadcast every year. Delivered with a uniquely knowledgeable and passionate perspective. No one does live sport like them.

A NEW IDENTITY. A NEW SPONSOR FOR SCOTTISH FOOTBALL
Premier Sports needed a refreshed brand to better reflect its position as the go-to destination for wall-to-wall live sport, and the newly installed title sponsor for the Scottish League Cup.

Something iconic and instantly recognisable for their burgeoning broadcast network that said, ‘we are obsessed with delivering great live content for real sports fans.’

And something we could deliver in just 4 weeks!

YOUR PORTAL TO LIVE SPORT
is how we saw the brand. Leading to the creation of a new master logo incorporating a semi-circle device that could be applied seamlessly across their network and products.

Followed by a brand system with an updated primary and secondary colour palette featuring an updated, digital-friendly ‘Dynamic Yellow’, a new unique font and vibrant capillary wave graphic devices.

BRINGING THE ACTION
to every channel and customer touchpoint was easy. Thanks to our brand and universal semi-circle device which we applied to their two channels, Premier Sports Pack and Premier Player identities, as well as promotional assets.

The Premier Sports Cup logo flowed seamlessly from there, which we delivered in record time to herald the broadcast of the opening matches on 9th July 2021.