Where innovation meets
MEETING MYRIAD GLOBAL CHALLENGES HEAD ON
KTN is a UK-wide government organisation, working predominantly through UKRI and Innovate UK to connect ideas, people and communities to respond to ever-changing societal, environmental and economic challenges that are being felt regionally, nationally and also globally.
REDEFINING ORGANISATIONAL PURPOSE
Together with KTN’s Board we were asked to develop a new visual brand and strategic positioning to help clarify their organisational purpose and core values, which had become diluted over several years and had resulted in a certain amount of confusion about their role in the world.
What followed was a comprehensive series of focus groups and workshops with staff from all disciplines, across the UK. These sessions were vibrant discussions that helped us identify the core principles that lay at the heart of the organisation.
A POSITIVE AND HOPEFUL IDENTITY
Our subsequent vision for KTN evolved from the idea that ‘connection is a powerful driver of positive change’ and that sharing ideas across diverse sectors will build the innovation communities of the future.
With KTN firmly at the centre of that driving forward a network of innovators so powerful their ideas can change the world.
Our brand toolbox crystallized the core brand story and purpose along with the behaviours, personality and tone of voice, proving KTN with the formula to keep building on the power of their culture and to ensure they act with one voice across every touchpoint of their brand.
SYMBOLIC OF GROWTH AND PERPETUAL PROGRESS
The identity we devised is symbolic of the positive and progressive ethos of KTN, accompanied by a palette anchored to the use of green; the colour of growth, nature, energy and renewal – and also the colour of GO.
Our brand systems reflect the energy and approachability of KTN’s people, whilst remaining as sophisticated as the expertise they hold and the knowledge and networks they sustain. Our circle device is designed to flex and evolve across our materials as a visual metaphor for their unceasing drive and ambition to connect for positive change.
” In a short space of time, Mammoth have understood, interpreted & integrated into our team – really getting to grips with the challenges & opportunities of building our new brand strategy & identity. They’re a pleasure to work with: upfront, honest, committed and fun “
— Fran McIntyre, Director of Communications, KTN