Other Work for this client
Think Outside the Box Awards 2011
A rebrand for the Student Enterprise Awards brings new life to the competition and a new strategy for reaching a broader audience.
Start a Business Campaign 2010
Refresh of Enterprise Ireland’s successful regional ‘Start a Business’ Campaign
Brighter Business Online Campaign
We introduced Enterprise Ireland to online advertising and the results spoke for themselves
Student Enterprise Awards 2010
A new look for the promotion of Enterprise Ireland's student business and entrepreneurship competition
Think Ireland Online Campaign
A campaign targeting ex-pats that promotes Ireland as an ideal location to start up a business
International Trade Forum Multimedia
Profiling Irish successes and inspiring the attendees to believe in what Ireland can achieve in overseas markets
EI Brazil & Mexico Trade Mission
Multimedia presentations created to position Brazil and Mexico in a new light to potential Irish exporters
Trade Mission USA Video 2009
A powerful multimedia presentation played at a reception for the Taoiseach
Start a Business Campaign 2008-09
Launch of a new look for Enterprise Ireland's regional ‘Start a Business’ campaign
Enterprise Ireland : Think Outside the Box Awards 2011
As part of our remit as the sole advertising agency for Enterprise Ireland we annually market their student enterprise awards targeted at students in 3rd level education across Ireland.
The competition, which is run in conjunction with Invest NI, aims to encourage students to create their own business idea to be in with the chance of winning €10,000!
The competition is especially relevant at a time when the economy is in financial turmoil and the graduates need to be thinking outside the box to create successful career paths for themselves.
Mammoth developed a new name for the competition and planned a marketing strategy that used a mix of below the line marketing materials and online/digital activity.
This involved the production of on campus posters, leaflets aimed at lecturers and a campaign micro-site. These more traditional marketing elements where then supported by social networking, social media, online and offline advertising.
The highlights of the campaign are a facebook role finder, the micro-site information hub and the YouTube channel . Watch this space for more info on the winners of this campaign, later this year.
