Quotezone.co.uk : Quotezone? What’s a 'Quote Zone'?
Quotezone is the number five player in the UK insurance comparison market. They work with some of the biggest players in the market and offer very competitive insurance quotes. Not only that, but their site is easier to use and offers a ‘Speedy Click’ system that makes the process of getting a quote a lot simpler.
They came to us when they decided it was time to raise their game and take on the UK market leaders through the power of TV advertising. The first thing we had to do was build a credible brand that allowed them to seriously challenge larger market players, such as Compare the Market, Confused.com and Go Compare.
We worked with of the UK’s leading production companies to cast a quirky new character who is the ‘hero’ of our ad campaign. We held castings in Glasgow and London, as well as a fun ‘X-Factor’ type casting day in Glasgow called ‘Finding Frankie’, that even allowed the general public to have a chance at becoming Frankie. The advert was shot in Glasgow and the campaign will be rolled out across the UK at the end of August, backed up by a radio campaign.