In 2009 Down Royal extended its existing facilities to include a new pavilion with improved viewing areas and increased hospitality suites. As the Northern Ireland Festival of Racing is Down Royal’s key hospitality event of the season it was felt that extra marketing collateral was required to showcase these new facilities and ensure attendance was at full capacity. We commissioned photography of the new grounds, wrote the copy, designed and managed the print of a 12pp A4 brochure which was then distributed to over 1300 recipients resulting in another very successful festival for Down Royal.