Christmas shopping is a chore especially when you are pushing a pram through the crowds of shoppers. TinyLife's latest campaign raises awareness of pram safety during this busy period.

In association with DOE, TinyLife wanted people to stop thinking about their Christmas list for a second and think about being alert when crossing the road and keeping the pram safe from the kerb and the frantic traffic that consumes our busy city centres.

We strategically placed 6 sheet adshells around Belfast city centre and ran street-liners on Belfast Metro Bus services, supported by out of town adshells in the Greater Belfast Area.