Other Work for this client



Launch of new global ad campaign

We've have developed a new '24' advertising campaign that captures the work of ICON around the globe

Development of Multimedia

We created a multimedia for a major internal conference that positioned the successes and vision of ICON to employees

Brand Creation

We rebranded one of the world's largest and most successful Clinical Research Organisations

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ICON plc : Brand Creation


In Spring 2006, we were appointed to review ICON’s current brand positioning and create a stronger image that would give them a platform to grow with strength and consistency on an international basis. We developed a set of very extensive brand guidelines, which embraced company structure, naming, messaging, photography and the design of all publications.