We were approached by the Dublin based Corporate Spinouts to develop an advertising campaign that would increase awareness of the company’s core offering – advising and helping employees within existing businesses develop their own ‘spin out’ business. In the present economic climate developing entrepreneurial ideas is crucial to the long term success of the Irish economy and Corporate Spinouts wanted to get their service out there in the public arena more so than they had previously. We maximised the limited budget to develop a creative focussed around the idea of ‘a business idea right under your nose’ or ‘in your hands’ using stock images that while still striking didn’t require a bespoke photoshoot. The campaign ran across national press titles as well as key trade and industry publications.