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dekko
A brand revamp in response to an ever increasingly competitive retail environment
As one of Northern Ireland's most successful furniture retailers, dekko faced a period of significant market change with the arrival of furniture giant IKEA and the downturn of the market. Part of our remit was to carry out a brand audit, which led to the revision of the identity, a restructuring of their brand offering and the development of a number of above and below the line campaigns that resulted in some of the best weeks of trading in seven years.
