Mammoth Brand the Next Alan Sugars…

You may have read about our rebranding of the annual Enterprise Ireland Student Enterprise Awards in this article. What you may not have known is that after rebranding the awards, we decided to contribute to the sweepstakes by awarding the winners with £1k worth of branding to help them launch their product.

We don’t just mean designing a logo. We were offering consultation to help steer the winners on building their business, launching a commercially viable product and the importance of brand to compete and succeed.

More than anyone, we understand the success of a product can depend on the brand that is created around it. It’s not just words and logo design, it’s about introductions, perceptions, and approach to everything you do. And so we wanted to give the winners the ultimate competitive advantage by offering this consultancy and branding process.

The winners of the competition for 2011 were Oisin O’Doinn and Eoin Markey who’s concept is a safety device that’s sewn into Fire and Rescue jackets, to warn when the temperature in a burning building is approaching fatal levels.

They’ve already had interest in the product from Europe, and winning the competition has given them the launch board to produce the product, invest in research and development and build the to a successful product launch.

We'll update the site soon when the final brand is fully developed and put to market!

 

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